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Jaffa - The Orange's Clockwork


The film is a moving and critical, yet balanced, multi-layered political essay that unpeels the complicated and untold story of the invention of the world?s most famous fruit that originated in Palestine in the mid-19th century and was named after the sea port of Jaffa, where it was first produced for export. (Aviva-Berlin.de)

Content
Who doesn't know it, the Jaffa-Orange? Since decades it has been tasty, healthy and famous. Stars like Ingrid Bergmann and Louis Armstrong posed for it - 'Jaffa' was the Coca Cola of the juices. The history of prominent seaport Jaffa, whose remains are a neighborhood of Tel Aviv today, stretches back thousands of years. Till the beginning of the 20th century it was one of the most vibrant and cosmopolitan cities in the Middle East - culturally, economically and politically. For centuries oranges were cultivated in its hinterland and exported via the city's harbor.

In Jaffa, The Orange's Clockwork Eyal Sivan traces the orange-brand on the basis of a unique composition of archival material. He shows old photos, early film-footage, commercials, political posters, and paintings on the orange to Israeli and Palestinian intellectuals and workers from the citrus-industry. They remember, reflect and analyze their personal and their country's history using the example of the Jaffa-Orange. The different narratives complement each other, break myths and write a history beyond nationalist historiography. At the same time the visual self-manifestation of Zionist brand 'Jaffa' shows the systematic creation of a legend.

Eyal Sivan, F/IL/B/D 2009, 88 min
Hebrew/Arabic/English/French
Subtitles: English, French, German, Spanish, Turkish, Russian, Hebrew, Arabic
Bonus: Interview with the Director, Photo-album, Historical Maps, 52 min-edit of the Film (Subtitles of the Bonuses: English and French)
PAL, no regional code, on stock

subjects
image-politics, oranges, memory, nationalism, Israel, Palestine, Christianity, photography, co-existence, Zionism, Britain, future

Awards
International Jury's Prize, Filmmaker Milan (2009)
Young Jury Special Mention, Filmmaker Milan (2009)
Best Editing, Soleluna, Palermo (2010)
Best Film, Memorimage, Reus (2010)


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